Huaqiangbei's "second generation of cores" is starting to come back!

The "core 2 generation" began to come back.

In recent years, the chip distribution market has gained many more young people. Their WeChat avatar is a young face, slightly unfamiliar quotation, pushing material, looking for goods, buying and selling chips. Sometimes too polite, but full of life. In addition to these people are attracted by the legend, there are many pare

nts engaged in chip distribution of the "core second generation".

Unlike most "self-made" generations, most of them are well-educated and have previously been honed in other industries.

Before, many people never thought to come back to take over the business, or even deliberately escape, compared with the small counter in Huaqiang North, the vast world outside seems to make a better difference.

But eventually, they began to return.

"Second generation return" seems to be a happy cool text start, but back to Huaqiang North core second generation, no cool text life.

01"Never thought of going back to Huaqiangbei."

On the day Hong returned to Huaqiangbei, he still wore a shirt and leather shoes he had brought back from Hong Kong.

On the 6th floor of Huaqiang Square, in an obscure corner, there are three colleagues sitting inside. The QQ chat interface is on the computer, and Didi's voice rings out. This is the business he will take over.

It is impossible to say that without a gap.

Hong Xiangkai's father came out to struggle early, in the 1980s from Shantou came to Shenzhen, opened a clothing factory, electronic factory, to DVD factory did supporting, early 2000 began to do chip agent, a do is more than 20 years.

In his father's mind, trying to make money is to give the children a better future. Therefore, he attaches great importance to the education of children's education, and is most proud that his three children have become a master's degree.
Hong lived up to his father's expectations and became a financial "elite" after graduating from HKU.

He worked in ICC Building, the highest building in Hong Kong. Outside the window was the beautiful sea view of Victoria Harbour. He talked about tens of millions of projects in minutes. At that time, he did not bother to watch the business of less than 10 million dollars.

After returning to Huaqiangbei, Hong Xiangkai still remembers the first time to go the delivery, more than ten minutes from Huaqiang to another market. After coming back, he asked his colleague, how much money could he make on that order?

Three dollars.

Say that finish colleagues to continue their work at hand: QQ contact demand, billing, go to the warehouse to take goods, go out to deliver goods.

Working in the stall, it is difficult to say the specific responsibilities of a colleague, here a person is an "assembly line", who received the order who to take goods to send.

Before that, Hong Xiangkai had only a vague concept of the family's business. Someone needed these "little things" and they sold them, that's all.

This is the first time since Hong xiangkai understood his family's business, from business processes, profit margins and management system, everything is worse than he expected.

Here is full of small family workshop practices, his past experience and work of the cognition, neat like his white shirt, out of place here.

So, why have you decided to get it back?

02"I didn't expect to make so much money."

"My hair boys make a lot of money. I can't believe the inventory can double so much and make so much money.

Li Xiang frankly said this "simple" reason.

In 2021, from the outbreak of the automotive core shortage crisis, an "epic" frenzy swept the entire semiconductor industry. Almost all chip brands, all types of chips have begun to rise, and even some chips originally sold a few dozens of pieces, the next day the market price has reached thousands of yuan. At that time, a lot of people joked: bet in a material, basically can retire.

This year, in the 1.45 square kilometers of Huaqiang North more than several Maybach, many bosses in this wave of market to earn several small goals, bought a house, car, office......

The myth of Huaqiang North rich broken circle, may be a distant legend for ordinary people, but for Li Xiang, it is the real can be brushed in the circle of friends.

In October 1993, Li Xiang's parents came to Hangzhou from Wenzhou with his son who was born three months ago. Hangzhou Electronic Market opened for business. They were the first businesses, and people there also regarded Li Xiang as the first child in the market.

Li Xiang and his children grew up in the electronic market. In his eyes, buying and selling components is the traditional business of older uncles and aunts, which is unattractive to him.

Li Xiang has loved racing since he was a child. In his first job, he did car modification. As a descendant of Wen Shang, Li Xiang brain active, pull customers group activities, no demand to create demand, help the boss to earn more than hundreds of thousands of more than a year.

He found that I seem to have some ability to do business.

After two years, Hangzhou began to strictly control car modification. At that time, Li Xiang also wanted to wear a suit in the office work feeling, and wanted to go to a big company to hone, so he entered Lilda.

In Lilda, Li Xiang was responsible for link sales and research and development. He needed to collect customer needs, help build architectural models, comb business, etc., and also met many end customers.

From 2017 to 2018, the two years of passive devices brought up a wave of market, and Li Xiang suddenly made a lot of money. It was the first time Li realized that these "scrap" components could make so much money.

In 2021, the epic market is coming.

"I couldn't believe it at that time, the price could rise so high, all the inventory could double, increase so many times, but also to grab!”

The people around Li Xiang began to change cars and rooms, the "myth" of sudden wealth around constantly staged, Li Xiang moved.

When Li Xiang saw the older generation of chip sellers still sitting in the market, guarding the stall waiting for end customers to find goods.

In the second half of 2021, Li Xiang decided to join the bureau.

In the same year, the real estate storm thunder, in the financial industry of Hong Xiangkai life is not so easy.

The worse the market is, the more the workers, knowing that it is impossible to succeed in the project, but also to find data for it to do PPT, the office atmosphere has become complex and depressed, Hong Xiangkai began to feel tired.

In 2023, Hong Kong customs clearance. In April Tomb-sweeping Day, Hong Xiangkai finally returned to the mainland after two years, back to Shantou hometown to sweep the tomb.

For a long time, they get together with the people of the family, many of them are not those "lofty" industries, but they are not bad, the world outside the finance began to spread Hong Xiangkai. At that time, his father told him that he was old and wanted to retire.

What about business after retirement? More than ten years of precipitation is so transferred to others?

Hong Xiangkai has heard from his father since he was young, "I would rather sleep on the floor than be a boss." He has always had a entrepreneurial dream in his heart.

He thought that he might try to take over his father's business.

03Core second generation succession

Said to take over, but how to answer?

He spent one or two months to read all kinds of research reports, annual reports, prospectus and other materials of the semiconductor industry, and had a good understanding of the general situation of the whole chip industry, and even caught up with his father, who had been working for more than ten years.

"When my father was in business, he might not know what the chips were going to. But he just knew more about the model and the price.

But Hong knows who to sell to and where to find a buyer.

The truth and the train of thought are understood, but it is really not so easy to become a single.

Hong found that many big traders had more than one product line, but wanted something like Wal

Mart, so he had to find more channels for complementary products.

But Hong Xiangkai went to talk with the original factory and found that many original factories have not looked down upon him.

For the original factory, they want agents to bring their products directly to the terminal, rather than going to unstable traders. And Hong Xiangkai company's previous customers are mostly traders, it is difficult to help the original factory to "pressure", after all, who do not want to sell out in the hand.
Hong Xiangkai, in the continuous exploration, has finally realized that:

No matter how big you want to do, you have to embrace the thigh of the big terminal, so that you can make money.

If you want to pull end customers, you need solid industry precipitation, but also need wider contacts and recommendations. Hong Xiangkai began to actively participate in various industry conferences and activities, looking for opportunities to introduce people. At the same time, he also began to upgrade the image of his company, the store moved from the 6th floor of New Huaqiang to the brand area of the first floor, but also rented a new office in the Han Guo center favored by the chip "new customers", and also began to spread marketing on the website.
In terms of business, he also made adjustments. He used to be a terotriode, but now it is more direct terminal, close to customers, and trying to meet the supporting requirements of customers.

As the "successor", in the company's internal management, Hong Xiangkai also carried out a good "rectification", so that the company's operation back to his familiar appearance. Now every employee has a clearer job responsibilities and a more organized work.

In 2023, the chip market is cold winter, but Hong Xiangkai company still achieved revenue growth. The day the day they moved into the new office, the team, which had been depressed about business, seemed to regain refreshed and saw hope that the company would continue to grow.

This year, Hong, his father and his friends also set up a new company named Shenzhen Changhe Semiconductor Co., Ltd. He hoped that the company can be like a long river, water convergence, wide resources, and "do not waste rivers", through the ups and downs of the industry can also a long time to operate.

Li Xiang chose to seize the price difference.

Now, the most important information difference in chip distribution is getting smaller and smaller, and the chip price advantage is becoming less and less obvious, but Li Xiang decided to make good use of this in turn, to find good channels and customers more efficiently than traditional methods.

Channels and resources may be the most prominent advantage of the "core second generation" as a new distribution talent.

Li Xiang around all the channel resources combed again, found the elders in the family every family is with one or two agents, some more may take a dozen agents, specializing in their agent brand do some head customers, but the lack of mining of small and medium-sized customers, and these customers are likely to become a dark horse.

He confirmed their willingness to cooperate one by one, which became their "extra" sales, and then connected with customers with demand through the introduction of friends, which greatly improved the efficiency of order formation.

Li Xiang also decided to turn to the terminal, " I go to the service terminal, so the ceiling is high enough. It is possible that I a customer to do 5 million, do 10 customers on tens of millions.”
In this mode, Li Xiang used a month or two months to run through the first order.
In less than a year, Li Xiang has added 8 new terminals, among which 2 will see their revenue exceed 10 million yuan this year and one will exceed 20 million yuan.

04To the turning point

Last November, the Hangzhou electronic market held a 30th anniversary celebration. Hangzhou electronic market, Beijing Zhongguancun, Shenzhen Seg has been listed as the three major electronic markets in China, and today, these markets have pressed the deceleration button after decades of rapid development. Li Xiang has not been to the market for a long time, and most of his current work can be done on his mobile phone.

At first, Li Xiang's parents couldn't understand, " How are you doing business with your phone?"But the business is done, a batch of goods to go out, Li Xiang and his parents seriously explained it again, they did not say more.

Times have changed.

For chip distribution, especially in recent years.
After 2015, the emergence of cloud price platform has made everyone exposed to more massive information. The era of original factory, distributors, terminals and stability has gradually disappeared, and the profit space in each link is being compressed, and everyone is looking for a new way to make money. The original factory began to get close to the terminals by themselves, and the agents and the spot merchants connected to the customers more through the e-commerce platform, and the hoarders began to contact the domestic and foreign terminals by themselves.

In the wave of market in 2021, the industry flooded into a lot of new people to bring new play, the elderly who made money in this opportunity also began to think about transformation, plus the rise of the new trend of domestic substitution, chip distribution has reached a turning point.

The same is the second generation of the core, some high school graduation began to come back to do business, the main import of chips, in a few years ago has earned several hundred million, and last year just came back to Hong Xiangkai had to face the cold market after the fever ebb tide.

But they have no regrets.

Turning point is both turbulence and opportunity, the return of the core second generation are using new perspectives, new ways to change the industry, in Hong Xiangkai's view, with the old way to continue to do business, share will be eroded step by step, how to seize the opportunity in this drastic change turning point is the key to the moment.